Benefit Concert's Branding and Publicity Design
for New York-based non-profit Harmonia Holdings
Harmonia's 2016 new year concert celebrates Chinese year of the monkey. My goal was to incorporate Chinese art elements such as the color red, paper cutting, and ink stamp to create a modern design that speaks to both eastern and western audiences attending the benefit event.
At an art auction following the concert, Harmonia raised funds for educational non-profits. I illustrated a red envelope in the monkey's hands, representing the charitable Chinese tradition of giving red envelopes for good fortune.
The company uses my design as a template for future annual concerts.